Go On A Journey

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central time -- 2009年6月6日1:52:20

一大早便见到校园里开进了许多台房车，看着一群陌生人卸东西，搭帐篷，准备篝火盆，想必晚上定一会有有趣的事情发生。后来才知道这就是著名的全球性活动 -- “Relay for Life”，这一站正好停在MSU。以下是摘自wiki的文献：

Relay For Life (often shortened to Relay) is a fundraising event of the American Cancer Society, and is now held in many other countries. It is an overnight event designed to spread awareness of cancersurvivorship and raise money for research to find more cures for cancer.^[1] In 2007, Relay For Life raised over $405 million. The largest per capita fundraiser for a college or university is Loyola College in Maryland. ^[2] prevention, treatments and cures, celebrate

Birth of Relay

In May 1985, Dr. Gordy Klatt, a colorectal surgeon from Tacoma, Washington, thought of the concept for the Relay For Life. He wanted to raise money for the American Cancer Society so he decided to walk around the track at Baker Stadium at the University of Puget Sound in Tacoma, Washington for 24 hours. Throughout the night, friends paid $25 to run or walk 30 minutes with him. He raised $27,000 to fight cancer. That first year, nearly 300 of Dr. Klatt's friends, family, and patients watched as he ran and walked the course. Relay has developed into an overnight event where people bring tents and sleep out around the tracks. It is truly a great event where people of all ages come out to bring the community together and reminice of their loved ones who have passed from this terrible disease and honor those who have survived while raising money to fight for a cure.

感叹美国人的策划能力，将这样一个简单的类似游园步行的活动举办得有声有色，并且在普及人们关注癌症的同时也很好地运用长尾理论进行规模型捐款。白天工作人员将一个个小纸袋沿着路边放好，行成一个独特的人行道，而在这些小纸袋都是由ACS售出，面向那些由于癌症而失去亲人的家庭还有一些患病依然幸存的人们，每个小纸袋上都被画上了或写上了来自癌症患者亲人的祝福和思念，如 “dad，we miss you a lot”   夜幕降临之时，大家开始点燃小纸袋中的白蜡烛，然后行人们就沿着这些烛光大道前行，边走边关注每个小纸袋上的真情话语和照片，以此来缅怀那些因为癌症而死去的人们。

到国外参加活动后会发现一切都那么简单，没有太多的利益连带和潜在炒作，多大这些非赢利性组织的活动更像个聚会，一个正常的社交活动，许多人就全家人出动，一起玩游戏，奖品区都没有专人盯视，轮到谁赢了自己到边上板凳上陈列的礼物中自觉领取，也有许多人选择围坐在路边的小火盆烤火，吃东西，聊天，“守夜”。外国人很多时候在人文关怀方面能做得如此pure是让我们十分激动也十分敬重的，而中国的活动也永远不缺乏策划，真正感觉变味了的部分或许在于大众参与者的观念吧。